Developing new business models at dormakaba
Digital transformation is closely linked to the development of new business models. At dormakaba we are constantly exploring ways to implement such new technologies. Obviously, as an established industrial company, we cannot implement drastic changes such as those often seen in start-ups. These leverage new information-enabled technologies – especially in terms of their approach and their ways of thinking.
Leveraging new digital technologies in three fields
At dormakaba, we use digital technologies to connect with our customers and partners, link products and facilitate connections within the company. An example of this can be seen in our “Virtual Design Center” where we created a virtual headquarter. There we use virtual reality to offer completely new forms of digital collaboration. In the context of Industry 4.0, we are testing the application possibilities of “digital twins” virtual versions of real facilities.
Being the administrator of new digital platforms
Where connected products, customers and partners, and the connected company meet, new digital platforms are created. When combined with further platforms, entire digital ecosystems emerge. We want to assume the role of platform administrator, before anyone else does. From here, dormakaba can develop new business models with the potential for substantial growth. These models expand the company’s core business and become increasingly integrated where it makes sense to do so.
Explorative mindset and loving the problem
To be able to implement new information-driven technologies, we need our employees to have an open mindset and be willing to experiment. There is also one more important factor: loving the problem. Because new business models always need to ease customers’ pains.
Read more information on dormakaba’s new business models and an interview with Chief Technology Officer Andreas Häberli in the current issue of our customer magazine My Access.