Career insight

Nick Friend - Sales Manager – Locksmiths/Resellers | MKS/EAC NSW/ACT

Nick Friend

I manage a small, specialised team working in the NSW and ACT markets. Our main tasks are focused on selling MKS, EAC, EML and DHW product clusters. Primary sales channels are our locksmith MKS dealer network, DHW, EAC & EML reseller network and our growing EAC project and system integrator sales channel. We work closely with our architectural and automatics sales teams to capitalise on project opportunities. We aim to maximise revenue generated within individual projects by increasing cluster sales, particularly in high security master key systems and our smart electronic access control product solutions.

What is it like working for dormakaba?

Working for a market leader brings much satisfaction. We have a great team culture and work hard for each other, locally and right across the globe. Knowing that the company is committed to providing a stable work environment, with lots of personal learning and growth opportunities, provides a perfect platform for employees to flourish. This ultimately leads to great outcomes, not only for our people, but for our most important asset of all, our customers.

What motivates you most in your work?

Every day brings new and exciting challenges. I feel a great sense of satisfaction achieving the goals we have set for ourselves, in both sales targets and first class customer experiences. Being in a role with a major technology focus is exciting. We are seeing security and productivity technology play an increasing part in much of our daily lives. dormakaba have a clear plan for product development to lead the way in the modern digital security world. There is a real energy in the group to be the best in class and I am really happy to be a part of making that dream a reality in our local business.

What makes dormakaba special?

It’s definitely the people. We have so many talented people across the whole group it is difficult not to be inspired every day. We have leadership with a clear vision for our future success backed up by focused planning that is well communicated to the teams across the world. Our ambition, drive and focus make dormakaba an exciting place to be.

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