Tom Farmer: Director, Marketing - UKI, NL and SSA (interim)
I cut my teeth in the consumer goods market, managing sales and marketing projects for some of the UK’s most progressive brands, such as Innocent Drinks, where I drove adoption of the premium juice and smoothie brand across 500 new stocking points; and Guardian Media Group, where I maintained £25m retail revenues in a declining market.
Following a short career-break to read Law, I made the shift to B2B manufacturing and industry, where I supported UK brick manufacturers’ £120m revenue growth, over 4 years, leading a programme demand creation among architects, contractors and merchants.
I spent 2 years consulting on strategic marketing with manufacturing businesses, primarily in the building products and telecommunications arena. I joined dormakaba in 2022 to lead the Marketing function for a 12-month maternity cover.
Outside of work, as the father of two young children, my passions for DIY, callisthenics, HIIT, cooking and fine wine have been put on hold, while I explore tree climbing, water fights, singing out of tune and of course, ‘dad-dancing’!